Archive for August, 2010

24 AugThe Benefits of Mobile Broadband is Just Waiting to be Exploited

Mobile broadband has revolutionized the way mobile phone users access the internet. Even a few years back, mobile phones were nothing better than simple, voice-based communication tools with rudimentary messaging options. Now, there are entire movies and video recordings being streamed across the world, to and from 400 million mobile phones (as per a recent study by Sony Ericsson), via mobile broadband. In fact Ericsson has already predicted that there would be as many as 3.5 billion users of mobile broadband in the world by 2015. If you run a business of your own, then there has never been a better time for utilizing the capabilities of this new age internet technology, in order to boost the revenue you earn every month.

How can I use the mobile broadband to boost revenues?

Mobile broadband can be used to boost the revenue of your business to a great extent, provided you have the correct approach. The following are just a couple of tasks you can perform using this technology:

  1. Mass advertising: Mobile advertising is cheaper than most other conventional media like billboard ad placement, newspaper ad posting, etc. You can even shoot a small advertisement and have it streamed to numerous customers across the world in a matter of seconds. Customers would be able to view and even download the advertisements using their smartphones or high-end mobile phones. Using videos brings a whole new dimension to just about any kind of advertising. You are sure to get more views and consequently more conversions from your video based advertisements than your text based ads ever did.
  2. Mobile business: If you have an efficient home-delivery infrastructure in place, there is no reason not to have a mobile store for your business. Customers would be able to browse through the entire catalogue of products and order the ones they want, directly from their mobile phones. All you have to do after that is to collect the payments and have the products shipped to them. That’s it. There is no need to even have a brick-and-mortar store. All you need is a warehouse and a web server where you can host the mobile shopping portal, and you’re done.

It is certain now that mobile broadband is here to stay. In fact, its popularity has grown so much that it is already being hailed as the next best thing since the advent of internet itself. Exploiting the blazing fast speeds of data transfer of the medium is as easy as 1-2-3 when you have an excellent mobile business platform at your disposal. However, the platform needs to be stable and user-friendly, much like the one developed by Lenco Mobile. Call them up today for a discussion, and you may not need another solution for boosting your business revenues, ever again.