Lenco Mobile

The future is cashless, the future is mobile commerce. The Smartphone explosion has redefined the way people carry out financial transactions. Gone are the days when people used to stand in long queues in banks and shopping malls for their transactions. Courtesy of mobile commerce, carrying out a financial transaction is now as easy as a few gentle taps or swipes on your cell phone.

Though mobile commerce is still at an early stage the signs for growth are immense.   Leading Smartphone manufacturers including Apple have invested huge sums on mobile commerce, also known as mCommerce research. Apple, in particular, has filed several patents related to the use of NFC (Near Field Communication) technology for mobile commerce applications. The company wants to project its flagship iPhone as a “one device for all needs”, be it communication, entertainment, banking or mobile commerce.

Mobile commerce should not be confused with mobile banking. While the latter caters only to banking needs, the former spans a variety of commerce needs including ticketing, vouchers, coupons, content purchase and delivery, location based services, information services, brokerage and auctions. Therefore, mobile banking represents only a small fraction of the entire gamut of activities that are encapsulated under mobile commerce.

mCommerce supports a variety of payment means including built-in barcodes on several sophisticated Smartphones, premium rate numbers, SIM linked credit cards, stored value cards and micropayment services. Enterprises can significantly benefit from mobile commerce as it offers an innovative and effective way of carrying out financial transactions in a simple and secure manner using cell phones.

mCommerce allows for new business opportunities. Use Lenco Mobile to explore mobile commerce options for your business and to learn more about their state-of-the-art mobile commerce offerings. Mobile commerce represents an array of opportunities as well as a mountain of challenges that need to be overcome. As they say, when in doubt, talk to the experts and Lenco Mobile is the expert partner for all your mobile commerce needs.

Mobile messaging has produced a novel capability to send communication to another person almost immediately. Using a mobile messaging device like a cell phone allows the user to send SMS messages, text messaging and more, which can be comprised of just text, or include visuals such as pictures, audio, film clips, and more, all for standard or low rates.

Companies such as Apple, Microsoft and Google have taken advantage of mobile messaging, acknowledging how your phone can provide a constant connection and new level of productivity at work and at home with unlimited access to private calendars, reminders, voice mail, text messages, multi-media messages, email, address book, and much more. Windows has added new corporate applications to enhance your mobile messaging so that as employees you are able to exchange information, continuing group or team collaboration, messaging, as well as basic communication, no matter your location. Mobile messaging will no doubt improve work productivity through the ability to connect via email. Large organizations, entrepreneurs, work from home parents  and small businesses have all benefitted from this technology and will continue to benefit as further technological advancements are made.

Windows now offers enhancements for your mobile messaging which include new and improved email with easier access and better service features, more functionality, spam protection, as well as access to each version of Microsoft Exchange, depending on the heightened features and capability of your phone. Managing investments, collaboration, group messages, emails and knowing that all of the aforementioned is done under great security measures as well as enhanced accessibility makes mobile messaging worth the investment.

Web-based teams or those who are telecommuters now have improved capabilities from businesses such as Lenco Mobile when it comes to their mobile messaging needs. It allows for more intense graphics, audio clips which are clearer and crisp, as well as faster downloads,  visibility of charts, graphs or slides all the while using less bandwidth. Address books and contacts are handled and transferred with ease through mobile messaging and this is only the beginning.

Mobile deals are offered from every single mobile company in existence. Mobile deals are a form of advertising which is meant to grab the attention of new and old customers alike, maintain their relationships with the customers and beat their competitors. Many mobile deals include deals on cheaper new phones with new two year contracts. For prior customers mobile device deals include a discount for new phones slightly less than that of a new customer.  Return customers can receive deals on new phones after a certain period of time spent with the old phone.

Mobile device deals also come in the form of deals on mobile applications. Mobile deals can include new applications and certain text or data plans. Mobile deals are advertised everywhere. They are advertised in the form of personal SMS or text messages sent to customers which describe the new mobile deals. They are advertised on the websites of each company, on the walls of each company building, in magazines, newspapers, electronics websites, social networking sites, radio stations, television commercials, through affiliates of network marketing, independent consultants, etc…

Companies who work for, or in part with, the major mobile phone providers such as AT&T, T-Mobile, Verizon, Sprint and Nextel offer mobile deals similar to those offered on the home pages. They also include free phones for a select portion for new customers, advanced data or text plans, discounted phones from a selection not free for the new customers, as well as lower starting rates. Return customers can find some of the same deals on other websites includingdiscounted phones, cheaper data plans, cheaper text plans, as well as family plans or discounts for multiple phones. Mobile coupons or vouchers are also mobile deals offered to a variety of customers from their providers. Lenco Mobile can assist business in setting up and executing an effective mobile marketing campaign filled with mobile coupons and MMS/SMSmessages.

Mobile Applications are either bundled as built-in technology on cellphones or can be downloaded from app stores and installed to devices. Many such applications offer free trials so that customers are able to compare applications to their liking before committing. These applications, both trial and permanent, serve as great mobile tools and platforms.

Advertisers and agencies can use mobile applications to reach customers who are otherwise away from desktop technology, busy, caught up in their lives, and unaware that they are associated with companies that even communicate through mobile advertising. With well over six different types of mobile applications, each with varying items therein, the audiences who can be reached through mobile advertising on mobile applications is quite nearly endless. Communication, games, multimedia, productivity, travel, and utilities, all of the types of mobile applications can reach any client in some fashion or another. Any potential target audience can now be reached via mobile applications.

When considering mobile advertising through mobile applications, it is imperative to note how different data connections may or may not inhibit a mobile applications’ ability to support such advertising. However, there are new “ad-enabling” providers who can rectify the issue of formatting conflicts. Mobile network operations need to take into consideration aspects of mobile advertising on mobile applications as well. Such as the opportunity this presents to monetize their applications further than the few dollars per application they are receiving now. Also, recognizing which product features are now available through the new ad-enabling solution providers.

Whether the mobile advertising takes place in the beginning of trial packages for mobile games, in between different phases of games, or even taking well known games and turning them into mobile advertising space by making new, branded versions, each of these options will bring mobile applications to a new level of mobile advertising and profit for both the advertising company and the mobile phone companies.

Be it advertising through Bulk MMS campaigns or ad-enabled mobile websites, Lenco Mobile offers top notch mobile advertising solutions for a variety of customer needs.

Do you run a retail business, or at least one in which you need to attract lots of customers on a regular basis in order to make a decent profit? Then providing special offers and schemes to customers is certainly one of the best options you have at your disposal. Done correctly, this alone can effectively triple or even quadruple your profits over a period of time. The tricky part, however, is getting the word out to customers about the offers.

Conventional ways of promotion also have several drawbacks

There are several ways by which you can attempt to inform your customers about the special offers at your store. However, each will have a limitation of its own, such as:

1. You can put up printed ads outside the store highlighting the offers, so that customers and passersby can see those, and hopefully, want to avail the same. Customers need to initiate the conversation by replying to an offer on their phones; usually replying to a shortened number known as a short code. After they’ve replied to the offer using the short code, then the coupons are delivered. It is cheap, but you are sure to miss a lot of potential customers that way. After all, how many people walking past your store can be expected to turn their heads to see the ads, go through those and think, “Hey, I need to make use of that offer right away?” Not many, to be logical. Thus the effectiveness of this method is questionable at best.
2. Billboard ads can potentially attract more customers than in-store ads, but the problem lies in these being ridiculously expensive. Besides, how can you be sure that most of your customers would actually read the ads and decide to act on those? After all, how many people driving their cars to office or back home can actually stare at the billboard long enough to read it amidst the heavy city traffic?
3. Newspaper ads are good, but not many subscribers actually have time to go through the Classifieds sections. Besides, are you sure all your customers and potential leads have subscribed to the same newspaper? If not, then what use is this method?

Mobile coupons come in handy here

Now think of using mobile networks as media of advertisement. Suddenly, a whole new range of possibilities open up in front of you. First off, let’s not forget the enormous reach of mobile networks. When you send out a mobile coupon regarding a special offer at your store in the form of a group message, thousands of your customers and also potential leads will get the message at one go. So, all you have to do is send the mobile coupons to your customers, and expect a much larger conversion rate than ever before. There simply cannot be a more hassle free method than this.

That’s not all. Sending out ads through mobile networks is really much cheaper than anything else, which means you can send ads through the networks of multiple providers, ensuring maximum coverage.

Mobile coupons reside on your handset, and not on your kitchen counter, which means its with you, ready for redemption, where ever you go.

Finally, mobile coupons are something that people have been known to share with their near and dear ones. So, every coupon you send out has a chance of being circulated among the users’ networks of friends and relatives as well. Can you even imagine the potential of earning here?

However, before you can send out mobile coupons to your customers, you need to have the proper framework. Get in touch with a company with qualified and experienced professionals on their roster, like Lenco Mobile, who can build the platform for you.