There are over 230 million American mobile phone subscribers aged 13 and up in the U.S, according to a report by ComScore. The Mobile Access 2010 report by Pew Internet and American Life Project notes that, about 1/3 of the total U.S population accessed the mobile web this past year. Couple this with ABI Research noting mobile commerce purchasing power from mobile devices already in the billions and you can see why mobile ready websites are critical to any business growth. The Pew report also noted that those Americans accessing the mobile web this past year do so at least once per day. Daily mobile Internet visits will only continue to grow. Whether your business is retail or lead generation, with the reported mobile Internet explosion, can you really afford to pass up traffic like this? With more people accessing the Internet from mobile devices, it becomes essential for a website to establish its mobile presence in order to stay competitive. If you’re ignoring the mobile web, now’s the time to stop. If the trend in mobile Internet access amongst Americans continues, half of the population will be accessing the Internet via their mobile phones and other mobile devices. See infographic of these statistics at the end of the article.
So, the questions become how do you get your website in front of the millions of mobile Internet visitors and how do you keep them coming back? Step one will be a minimalist approach. To give your visitors a great user experience, you need to design for a much smaller screen. Even with the limited amount of screen space on mobile devices, mini versions of your existing website may not cut it. When making the transition from web to mobile, a good mobile site strategy is to focus on the core marketing goals and brand definition of your site by keeping the color scheme, logo, and optimizing it for mobile devices by reducing the number of images and conforming to the mobile development rules for mobile sites. When your site is optimized for a mobile screen experience, you lessen the risk of customer dissatisfaction and improve your chances for repeat mobile visitors. Step two will be to get in front of mobile visitors via search results. Google has a separate index for users searching mobile content from a mobile device and because it is still in its youth, there are fewer sites out there to compete with! If you start optimizing your website for mobile, the opportunity for your mobile site to rank for the targeted keywords you want is increased and better still, as the competition grows, you may have the authority to maintain your ranking.
Lenco Mobile customizes mobile sites
Lenco Mobile designs and builds custom mobile sites that best suit the needs of their customers’ audience. Lenco Mobile understands the needs for mobile Internet users differ from online users and tailors mobile sites to meet these needs to ensure an optimal user experience. The success of mobile websites depends on the sites view and ease of use by the visitor. Lenco Mobile builds mobile websites to enhance any brands mobile presence.
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