Lenco Mobile

During the past several months, there’s been some high visibility positioning between the large mobile carriers on who has the fastest network. In particular, T-Mobile and AT&T have tried to position themselves as having the “fastest broadband mobile network” or the “America’s largest 4G network” in the marketplace, effectively leveraging the term 4G. This next generation advance over the current capability of 3G download speeds is not only being technically sought after, but also prematurely marketed as well.

Apparently beside the point is the fact that none of the wireless providers, including not only T-Mobile and AT&T, but also Verizon (LTE) and Sprint (WiMax) can deliver the 100 megabits-per-second required download to be considered “4G” by the International Telecommunications Union (ITU). However, the ITU does permit the term to be applied to ‘advanced’ 3G networks as the technology continues to be defined (obviously taking a Swiss based neutral approach – they’re located in Geneva after all).

Lenco Mobile

What does this all mean? Well, right now it’s just marketing-based semantics as consumers won’t see an exponential change in service since all of the large operators are only delivering speeds from 3 to 5 times that of their previous 3G networks (think around 20 Mbps). Verizon, however is claiming that its LTE network can deliver speeds ten times faster than its earlier generation. With nearly double the speed advantage, Verizon hopes to be the clear winner at least for this round. Verizon is the number one carrier in the US with more than 93 million subscribers (and is partially owned by Vodafone.)

A more interesting question will be how this affects data pricing plans. Increase speeds will mean that more data will flow through the wireless network plumbing and more traffic means more cost. With mobile apps becoming more complex and, video & gaming consumption on the rise, the requirement for richer experiences (ads included) will only continue to increase. Therefore, we’ve already seen carriers doing away with the unlimited data plans in favor of a tiered pricing structure. AT&T was the first to feel this pain when App usage exploded in 2009. And with rising smartphone ownership contributing compounding the effect, both the debate on what to call it and its necessary growth will continue. To learn more information about how this new technology will affect you, visit Lenco Mobile.

Internet has not only changed the perception about how to stay connected with people all over the world; it has also revolutionized the entire concept of doing business online. However, that too has become even more sophisticated and hassle-free with the advent of mobile broadband. A recent study from Sony Ericsson has revealed that the number of mobile broadband subscribers around the globe would be as many as 3.5 billion by 2015. But what is it that makes mobile business so lucrative?

With mobile subscribers to hit the 5.2 billion mark by 2011 globally, mobile business is definitely the most promising way to do business in recent times. Speaking of mobile business, the one faction that is creating the most ripples is mobile broadband. Mobile broadband is the simplest way to stay connected to your audience and reach out to them when you have something to offer and would like them to contribute to your success.

However, that calls for an ardent requirement to identify your target market. Thereafter, steps should be taken to develop appropriate strategies for creating visually enthralling and intelligently interesting video based advertisements for mobile advertising campaign. All these services definitely require the professional touch and guidance of an accomplished player like Lenco Mobile.

Lenco Mobile broadband – Streaming your business far and wide

Lenco Mobile platform has been the pioneers in the field of mobile advertising and has been offering their services globally to customers which help them expand and boost their business revenues. Their highly accomplished team of experts has been developing cutting edge video based advertisements that are successfully streamed to millions of customers all over the globe within seconds for exclusive mass advertising campaigns.

Video based advertisements are not only appealing to the eyes, but if carefully crafted can help in presenting a vivid image about your business. Several studies have proved that video ads streamed through mobile broadband or MMS alike has a better percentage of conversion compared to text based ads. With mobile broadband, you can stream a comprehensive detailed video ad; and if the ad is found to have the requisite mass appeal, it can prompt customers to engage in viral marketing of the same.

Viral marketing in true sense is the essence of successful mass advertising and is the surest way to reach out to an extended list of potential customers. So what are you waiting for? Look out for the surest way to expand your business success through Lenco Mobile broadband and make your brand a global entity.