Lenco Mobile

There are over 230 million American mobile phone subscribers aged 13 and up in the U.S, according to a report by ComScore. The Mobile Access 2010 report by Pew Internet and American Life Project notes that, about 1/3 of the total U.S population accessed the mobile web this past year. Couple this with ABI Research noting mobile commerce purchasing power from mobile devices already in the billions and you can see why mobile ready websites are critical to any business growth. The Pew report also noted that those Americans accessing the mobile web this past year do so at least once per day. Daily mobile Internet visits will only continue to grow.  Whether your business is retail or lead generation, with the reported mobile Internet explosion, can you really afford to pass up traffic like this? With more people accessing the Internet from mobile devices, it becomes essential for a website to establish its mobile presence in order to stay competitive. If you’re ignoring the mobile web, now’s the time to stop. If the trend in mobile Internet access amongst Americans continues, half of the population will be accessing the Internet via their mobile phones and other mobile devices.  See infographic of these statistics at the end of the article.

So, the questions become how do you get your website in front of the millions of mobile Internet visitors and how do you keep them coming back? Step one will be a minimalist approach. To give your visitors a great user experience, you need to design for a much smaller screen. Even with the limited amount of screen space on mobile devices, mini versions of your existing website may not cut it. When making the transition from web to mobile, a good mobile site strategy is to focus on the core marketing goals and brand definition of your site by keeping the color scheme, logo, and optimizing it for mobile devices by reducing the number of images and conforming to the mobile development rules for mobile sites. When your site is optimized for a mobile screen experience, you lessen the risk of customer dissatisfaction and improve your chances for repeat mobile visitors. Step two will be to get in front of mobile visitors via search results. Google has a separate index for users searching mobile content from a mobile device and because it is still in its youth, there are fewer sites out there to compete with! If you start optimizing your website for mobile, the opportunity for your mobile site to rank for the targeted keywords you want is increased and better still, as the competition grows, you may have the authority to maintain your ranking.

Lenco Mobile customizes mobile sites

Lenco Mobile designs and builds custom mobile sites that best suit the needs of their customers’ audience. Lenco Mobile understands the needs for mobile Internet users differ from online users and tailors mobile sites to meet these needs to ensure an optimal user experience. The success of mobile websites depends on the sites view and ease of use by the visitor. Lenco Mobile builds mobile websites to enhance any brands mobile presence.

Mobile commerce has finally come of age, with 71 percent of mobile users believing that it is the safest way to do business and purchases with a mobile phone. It is very difficult to get noticed and create a brand out of your business in this fiercely competitive world. What you need at the foremost is a highly noticeable marketing or sales plan that can help you reach out to your audience and create a niche for your business. The most recommended and effective way to do that is through mobile marketing.

Mobile phones are the most dependable medium to stay connected to your consumer base. In an era when every person is running against time, mobile phones are the only means to always reach out to them anywhere and anytime. In such circumstances, mobile commerce or mCommerce as it is commonly called proves to be the ideal solution to your business needs. You may seek professional guidance from mobile solutions providers like Lenco Mobile for appropriate tips on executing mCommerce for your business.

Mobile commerce, in simple words, is an extension of eCommerce or Electronic commerce; however, more improved, accessible and secure as ever. In mCommerce you can create mobile websites and display your products online with a secure transaction gateway. This will not only increase the credibility of your mobi sites and business, but will also ensure a robust boost in revenues.

Lenco Mobile commerce – the ideal way to do business anywhere, anytime

The trend for mobile commerce has been getting stronger and more promising with each passing day. Although there has been a significant increase in purchases via mobile phones in the last couple of years, the emerging trends and predictions for the coming years can make you daydream about your business making huge fortunes. However, there are still a few challenges to overcome – like hurdles in the path of excellent user experience, concerns over secure transaction, and overcoming the unenthusiastic perception about the significance of m-commerce investment.

At the same time, there are reasons to cheer as a recent study from ABI Research has revealed that shoppers globally will spend an estimated $119 billion on goods and services bought via their mobile phones by the year 2015. Isn’t that an incredible thing to happen to the mobile market? As the saying goes, ”Make hay while the sun shines”; it will be nothing short of a wise decision to seek professional help from a mobile solutions provider like Lenco Mobile and draw out your mobile commerce strategy to boost your business revenues and take it to the next level.

With its state of the art mobile solutions, Lenco Mobile helps enterprises and carriers reach out to their customers in a cost-effective yet innovative manner. Lenco Mobile’s advanced platform offers a multi-channel delivery model which is highly effective for launching mobile marketing and mobile advertising campaigns.

With a professional team comprised of top notch development, advertising, marketing and technical professionals, Lenco Mobile is a perfect partner for all your mobile solution needs. Choosing a suitable mobile platform is not an easy business decision. However, with Lenco Mobile, you can be rest assured that you are choosing an industry proven solution based on cutting edge technology.

An expert in development of .mobi websites, Lenco Mobile’s impressive portfolio features several state-of-the-art and game changer solutions based on mobile technology. Lenco Mobile is amongst the early movers in Mobile SEO space and its AdMax SEO toolbar has gained rave reviews from customers and critics alike.

Need help in launching bulk SMS or mobile marketing campaign? Lenco Mobile does it all. The company already has a strong presence in South Africa and the United States and has recently opened offices in the United Kingdom and Australia. Lenco Mobile plans to further expand its global footprint by looking for growth opportunities in the Middle East and Asia Pacific.

Lenco Mobile offers flexible business models for enterprises varying from revenue sharing, one-time payments to monthly payments, etc. If you are concerned regarding the heavy upfront licensing fee, Lenco Mobile can help ease the burden on your shoulders with its friendly payment options.

Lenco Mobile has grown exponentially over the last few years. The company reported a staggering growth rate of 161% for the first quarter of year 2010. Earlier in June, the company announced an expansion of its global footprint by converting its debt into equity.

Whatever your mobile technology business needs be, Lenco Mobile has the perfect solution for you.

The future is cashless, the future is mobile commerce. The Smartphone explosion has redefined the way people carry out financial transactions. Gone are the days when people used to stand in long queues in banks and shopping malls for their transactions. Courtesy of mobile commerce, carrying out a financial transaction is now as easy as a few gentle taps or swipes on your cell phone.

Though mobile commerce is still at an early stage the signs for growth are immense.   Leading Smartphone manufacturers including Apple have invested huge sums on mobile commerce, also known as mCommerce research. Apple, in particular, has filed several patents related to the use of NFC (Near Field Communication) technology for mobile commerce applications. The company wants to project its flagship iPhone as a “one device for all needs”, be it communication, entertainment, banking or mobile commerce.

Mobile commerce should not be confused with mobile banking. While the latter caters only to banking needs, the former spans a variety of commerce needs including ticketing, vouchers, coupons, content purchase and delivery, location based services, information services, brokerage and auctions. Therefore, mobile banking represents only a small fraction of the entire gamut of activities that are encapsulated under mobile commerce.

mCommerce supports a variety of payment means including built-in barcodes on several sophisticated Smartphones, premium rate numbers, SIM linked credit cards, stored value cards and micropayment services. Enterprises can significantly benefit from mobile commerce as it offers an innovative and effective way of carrying out financial transactions in a simple and secure manner using cell phones.

mCommerce allows for new business opportunities. Use Lenco Mobile to explore mobile commerce options for your business and to learn more about their state-of-the-art mobile commerce offerings. Mobile commerce represents an array of opportunities as well as a mountain of challenges that need to be overcome. As they say, when in doubt, talk to the experts and Lenco Mobile is the expert partner for all your mobile commerce needs.